Product Builder

Your ideal tool
doesn't exist yet?
I'll build it with you.

I design and build custom solutions, from understanding your needs to deployment.

What I do
01

Custom business tools

A bloated spreadsheet, a generic tool that doesn't match your workflow? I design and build the tool that adapts to what you need, the one that fits your reality.

For example : Client tracking app, internal dashboard, streamlined management tool...

02

Task automation

Repetitive tasks that take time: filling in fields, cross-referencing files, writing product descriptions. I build what automates all of this, with or without AI, depending on what makes sense.

For example : Product description generator connected to Shopify, automatic sync between tools, recurring report generation...

03

Marketing & acquisition tools

Interactive experiences that serve a business objective: capture an audience, qualify leads, drive engagement.

For example : Interactive quiz, thematic directory, configurator...

How I work
01

Understanding your business

Every project requires a solid understanding of your business. A tailored questionnaire for simple projects, a workshop or several discovery sessions for more complex ones. No specifications until I've truly understood how you work.

02

Specs, mockups, development

Detailed specifications, mockups validated together, development with regular check-ins. No surprises at delivery.

03

Training & support

After delivery, a training session so you become self-sufficient, and ongoing support to keep improving it with you.

Selected work
The Lab

Tools I build for myself, and make available to use.

Image converter

Converts images to WebP and AVIF formats directly in the browser, with no server upload.

Web tool · Image conversion
About
What is well designed
needs no explanation.
Karine Bialobroda
Karine Bialobroda
Education

Visual communication & Web development

Intuit Lab / Le Wagon

2015–2018

Instructor

Le Wagon - Coding Bootcamp

2016–2020

Founder

Poulpe - Web Agency

2020–2024

CPO (Chief Product Officer)

WOÔ - Influencer marketing agency

Today

Freelance Product Builder

Trained as an art director, I have always believed that what is well designed doesn't need to be explained. After a few years as a print and web art director, I specialized in digital and trained in full-stack development at Le Wagon, where I also taught for three years. In 2016, I founded Poulpe, a web agency specializing in custom platforms: SaaS, marketplaces, business tools. Acquired by WOÔ in 2020, I took on the CPO role to design and ship Willie, a SaaS influencer marketing platform, from zero to deployment.

Today I work as a freelancer, with AI as a force multiplier, and ten years of product design behind every decision. I work with organizations that still have too many manual processes, business problems to solve, and no tech team to do it. My goal: a solution so well suited it needs no justification.