Taking an entire professiondigital.
SaaS influencer marketing platform
WOÔ is an influencer marketing agency. When we first met, their campaigns lived in Excel files and Instagram DMs. With three or four macro-influencers, it's manageable. With micro-influencer campaigns of ten, twenty, fifty profiles, sourcing, reaching out one by one, tracking posts, compiling stats by hand: it becomes unmanageable.
The need was clear: take the whole profession digital. Start with one simple brick, then build step by step based on real field needs. When the ambition shifted from internal product to SaaS, the scope expanded: a browser extension, an analytics tool, brands fully self-sufficient.
The platform, built step by step
Influencer registration, profile database for project managers, brief submission, applications, selection, post tracking, campaign analytics. Each feature built from real field needs, without over-engineering.
The extension and analytics tool
When the internal product became SaaS, the scope expanded: a browser extension to analyze profiles and build lists from Instagram, an analytics tool aggregating posts and engagement data across all networks. Brands become self-sufficient across the entire campaign cycle.
From zero to deployment, in two major phases over several years.
My role throughout: understanding the needs of project managers and clients, defining features, prioritizing, writing specs, designing interfaces, testing.