What would have taken monthsnow runs continuously.
AI product description generator
The initial brief was simple: rebuild the site. Ten years without maintenance, an outdated theme, paid third-party tools to compensate for platform limitations, zero SEO. The founder managed all of this alone, without a tech team.
Starting the site from scratch on Shopify, the problem became clear: thousands of product descriptions to rewrite, all in the same tone, with the same level of detail. A task that would have meant months of full-time writing, and would start over with every new product.
Migrating the existing catalog
A tool to regenerate the entire catalog in bulk. Description, characteristics, care instructions, FAQ, editorial angle: each listing rewritten in the same tone, to the same level of detail.
Interface for new products
Enter the brand, paste the product URL. The tool retrieves the information, generates the complete description in seconds, and publishes directly to Shopify. The founder and her assistant use it daily, without depending on me.
She designed tools to automate the writing and enrichment of product descriptions, structure data and accelerate tasks that used to be very time-consuming. For a boutique like mine, the time savings are considerable, while maintaining excellent content quality.
What I particularly appreciated was her ability to quickly understand what was at stake and translate concrete needs into simple, reliable, long-lasting solutions that I can use daily without depending on her.